Presentation Folders Intro

Hey everyone!

This blog is created specifically for those wanting to enhance their presentations for their service, product, or company. Focused primarily on the use of the presentation folder to help in organization, style, coordination of a business presentation!

The folders I am discussing are professionally printed folders, with designs made by you or by a professional designer. We will cover everything from the benefits of presentation folders, how to design folders, and who uses them.

Consider presentation folders for your companies marketing tool and see what it can do for you!

Check out www.printpresentationfolders.com if you would like to get some printed for you and/or your company!

How to Make Presentation Folders Work For You

Presentation folders are the underdog marketing tool that work wonders in a presentation for any kind of business. Presentation folders do more than just hold loose paper. They have developed into an essential accessory to all other documents. There is no limit to the various designs that can be placed on the folder. Presentation folders can be as creative as you want them to be. After all, they represent you and your company. Every industry can use presentation folders as promotional material. Everyone has something to sell to the public. Folders help you market your services.

 

Characteristics to consider when designing your folder:

 

1. What size should it be? The standard size of a presentation folder is 9×12. Decide if that’s what you want, or if a smaller or larger folder would suit your needs better. Flaps come in various sizes and shapes as well. They can also include features such as slits for business cards or CDs depending on your needs. Business card slits are a great idea for getting your name attached to the company, with instant contact name and information for your client when they open the folder. The sizes and options on presentation folders are various and can be customized to fit your companies’ needs.

 

2. What kind of image are you trying to get across? Most folders should include the company name and logo, but many include images as well as quotes or mottos for the company. Decide what colors should be on the folder. What will catch your audience’s attention? Bright vibrant colors or earthy tones? The creativity can be endless. Remember, the folder represents you and what your company stands for. For this reason, the design is the most important part.

 

3. What material will be included in the folder and what will it look like? To look more professional, a coordinated folder with coordinated material inside shows more organization and style. Keep it looking like one kit that goes together. This makes it easier for your client to keep all the information about your company in their thoughts.

 

Presentation folders are made with a heavier stock paper that makes them last longer and keep your documents safer. They are unlike the folders in the office supply stores that are made of flimsy paper material. If printed professionally on 12 Point Stock paper, it is three times thicker than any paper you put into your home printer, and it will outlast any homemade folder. They can also be coated with a thin glossy coating that makes them look even more professional, and gives them a certain kind of class that stands out from the rest.

 

The better your presentation folder looks, the better your presentation will be. You will catch your clients’ eye immediately and the contents inside the folder will keep them hooked. Not everyone uses presentation folders for their marketing tool. You could say it is an unknown key to success, and if you use this tool effectively, you will reap the benefits.

 

Check out www.printpresentationfolders.com for a free template and to make presentation folders work for you!

Why use presentation folders?

Because, as we all know, first impressions are critical to our success in business. Quality presentation folders can help you make a lasting, positive impression on those who receive them, as well as offer you a chance to separate yourself from the competition. Your image is, of course, important to you, but when you’re trying to sell yourself and your company, your image becomes even more important.

 

First, the basics. There are as many types of presentation folders as there are companies that use them, but in general, they’ll all include the same things. The folder’s cover should reflect your company’s “personality.” If your company is more traditional, the cover of your folders should reflect that, with more muted colors and fewer graphics. If your company is more contemporary or even cutting-edge, your color scheme and graphics will reflect that personality, too. And of course you’ll want your company name and logo on your folders, as well as any identifiers, such as a tagline or motto. (You might want to consider not including information that may change and make your folders outdated, such as telephone numbers and even addresses.)

 

But presentation folders aren’t simply a business accessory. They’re functional, of course: They can hold your business proposals, brochures, information sheets, and everything you need for an effective presentation or meeting. More important, they show that you are organized and professional, and they allow you to concentrate on your primary goal: a flawless presentation. When you’ve gathered your material in the folder, in the order in which you’ll be presenting it, you reduce the risk of fumbling for paperwork or, worse, dropping it in the middle of your meeting or talk. That’s not the first impression you want your clients or potential clients to receive from you.

 

And there’s more. Presentation folders can also become an important component of your company’s brand, or identity. A folder imprinted with your name, logo, and other brand identifiers reinforces your company’s image in the mind of those who receive it. When all your marketing materials work harmoniously together, your clients and customers are able to take away with them a consistent image of your company and all it represents. A thoughtfully designed and produced folder not only looks good by itself, it complements your other marketing materials and becomes part of a complete package.

And unlike the generic folders often purchased in office supply stores, custom presentation folders show that you care about your business. They present a strong message to others: Your company cares about its image, and that means you’ll care about your customers and their needs. A presentation folder adds a touch of professionalism to everything you do, and it helps you to promote your company, and yourself.

 

Finally, presentation folders work for you long after you’ve left your meeting or presentation. You can think of them as a microcosm of your business that you’re leaving in the hands of those you want to do business with. They can drive prospects to your Web site, or compel them to read your other marketing materials and, better yet, to call you, because the entire package will be there for them whenever they want it. It’s true that presentation folders are an investment for your company or organization, but the return on that investment can be very, very good.

Check out www.printpresentationfolders.com for a free template and to order your presenation folders for your business.

Why Using Presentation Folders Makes Your Business Stand Out

The business world is tough to crack. It is hard to find new clients, especially when the economy is in a downturn.  Business gurus rely on every trick in the bag to get ahead and be successful.  One way that smart executives are finding to attract the attention of potential new clients and expand on current client bases is to use a presentation folder that showcases the many products and services that they offer. 

A great presentation folder is readily available from reputable printers who actually customize your presentation folder for enhanced marketability of your company, product, or service.  There are many ways that a presentation folder can help your business grow new clients, and lots of reasons to use them.

·         A presentation folder can make your business stand out from the crowded sea of competition that makes up the business world. Whether you are running a five star hotel and spa, a financial planning office, or a pet grooming shop, a business with a professionally prepared presentation folder says to potential clients and customers that your business is up and running, ready with a plan, and looking to serve them. 

·         Presenting unique presentation folders to clients and customers that you wish to do business with has a personal feel to it. A well-made presentation folder says to the client or customer that you are investing (even a small amount) in them, that you want their business, and that you will go the extra step to get it.

·         Clients feel like you are being more upfront with them if you put everything they need to know in one spot for them to access. They do not have to dig around to find out what they need to know about your services or products, which means they are more likely to buy your product or use your services. It shows you have nothing to hide and everything to reveal.

·         Because the cost of quality presentation folders can be less expensive than other forms of advertising, you can actually save money on your overall advertising costs.  The more personal feel of a presentation folder can actually yield more customer response than even a full page ad in the newspaper. 

·         Presentation folders allow you to target your advertising dollars towards clients and customers who are in your demographic.  If you are looking to reach customers that are from a certain population, you can easily send out presentation folders to customized mailing lists that you obtain from other sources.  This means that you are not wasting money by doing general advertising if your product or service is a specialty service that would not appeal to all members of a population. For example, if you are marketing a reverse mortgage, your target audience would be homeowners in the senior population.  Sending marketing materials to those just out of college would be a waste of your money. 

However you choose to use your presentation folders, you can be assured that you can get the best prices on your order by using an online printer.  Because these online printers have lower overhead expenses as compared to the number of customers that they serve, they are able to pass this savings on to you by the way of cheaper rates and faster service.

 

Check out www.printpresentationfolders.com for a free template and to order presentation folders to help you stand out!

Presentation Folders Enhance Company Image

If you are looking for a way to make a great impression at your next presentation, there are increasing numbers of professionals who are using presentation folders to showcase their company and keep all presentation materials bundled in one spot.  Presentation folders can make a bold statement about your company while providing functionality that helps you with your presentation.

Presentation folders can hold all of the information that you would ordinarily hand out during your presentation. For example, if you have several sheets, a brochure, and an application for services as materials that you will be using in your presentation, you can organize them all in a classy and professional presentation folder that will allow you to put the items into the order that you will present them, for the convenience of your audience.

There is a multitude of design options for your presentation folder.  You can elect to have your company’s logo, slogan, and more printed in high resolution color onto the both the front and back of the folder. You can choose from bright, eye-catching colors or you might consider a more toned down hue, whatever you think speaks the best for your company and for the material you are presenting.

A great idea is to color coordinate the materials inside the presentation folder to compliment the folder itself.  In the mind of your audience, this provides schemata that they can follow throughout the entire presentation.  For example, if you are using your company emblem on items in the brochure, use the emblem for the outside of the presentation folder as well, for continuity.

You can also have your presentation folder designed with special slits, on both inside pockets if desired, into which you can insert a business card or even an audio CD or DVD.  By having a placeholder for these items, they are sure to be accessed by the recipient, and this provides a safe storage for items like CDs or DVDs that could become scratched or damaged. 

You may choose from sizes as small or large as your needs indicate. The standard size if nine inches by twelve inches.  Look for a printer who offers presentation folders that are made with high quality, durable stock paper, such as those made with twelve point stock paper.  This will ensure that your presentation folder lasts for a long time in the future, giving its new owner a greater time to view or review the contents. 

Presentation folders are also useful for organizing all information regarding services or products for clients that request information via postal mail.  For instance, if you are selling health insurance, you might consider putting all the material for different policies, brochures about additional prescription coverage, an application, and a pre-addressed envelope for returning the application into a presentation folder that can be easily mailed in a manila envelope to those who request the material or possible potential clients. 

Presentation folders can be an affordable advertising medium that looks like you spent a lot of money on your presentation.  Your presentation folder can make your company, services, and products stand out above the rest with a classy feel that will improve or enhance your image.

 

Check out www.printpresentationfolders.com for a free template and to order your presentation folders for your business.

Can Your Business Benefit From Presentation Folders?

Presentation folders are a great small investment in your business image, and can be used to promote your company, services, and products.  A presentation folder simply holds all pertinent information that you want to share about your company in one spot, while promoting your company by using their logo on the cover.  There are many businesses that can benefit from presentation folders, including:

Accounting and Finance – presentation folders can be prepared that not only accent the professionalism of your business, but you can include information about the different financial products and services that your business offers. If you cater investors, you can include information about your current stock suggestions, etc.  There is no limit to the information that you can provide clients with a presentation folder.

Automotive – presentation folders that showcase a particular model of vehicle or the entire line are great ways to help potential buyers become more interested in purchasing a vehicle from your dealership.

Childcare – if you are a provider of childcare or daycare, you might want to make a presentation folder that parents can look over to decide to use your services. Also, putting pertinent information together into one folder that parents can keep after the child is enrolled is a great statement about the professionalism of your childcare facility, as well as handy for the parent when they need to reference information about your center. 

Education – you can promote your school, department or even course by placing all important information about it into a durable presentation folder that can easily be referred to when the student decides to enroll. For instructors, placing your syllabus and other course documents into a trendy presentation folder can start the semester off right for you and your students.  They will have everything they need in one spot concerning the class.

Medical or Dental Practices – what a great way for patients to keep information about procedures, future appointments, and other information that you may wish to distribute. For new patients, use a presentation folder to distribute patient history forms, records releases, and more. 

Veterinary Office – when you receive your newest furry patients, why not put all of their information, immunizations, medical histories, pedigree charts and more into a great folder that the owner can keep?  This is a lovely gift for new patients, and it speaks of your professional image while keeping your contact information at arms length for any medical need the pet may have in the future.

Real Estate Agencies – realtors have been using classy presentation folders for years, with much success.  In the real estate business, you might want to include detailed information about homes within the client price range, financing options, closing information, and more into the presentation folder.   If the recipient buys a home, the presentation folder can serve as a place for the new owner to storage information about the sale, and will have a permanent record of your contact information to refer others to your agencies.

 

Check out www.printpresentationfolders.com for a free template and to order your presentation folders for your business!

Designing Your Custom Presentation Folder

If you have decided to incorporate the use of a professional presentation folder for your business, you have made a great choice in the way you choose to use your advertising dollars to help promote your business image. Designing your folder in a manner that incorporates your business philosophy while highlighting your products and services is imperative – you can make a statement using presentation folders that makes your business stand out to potential clients and customers.

Before you begin to customize the design of your presentation folder, you should make careful consideration of the following.

·         The material that you wish to include in the presentation, including brochures, documents, applications, and more.  Be sure to include the best representation of what you are offering.  This is your one chance to get across to the customer.  Choose those pieces which best reflect your company. 

·         Decide whether you wish to include a video DVD or audio CD that represents the products or services being offered.  If you have a standard disc that you normally use to promote your company, now is the time to get it into the hands of those who might be your clients in the future. You can customize your presentation folder with slits to hold DVDs or CDs, on one or both flaps inside. 

·         Including your business card for ease of contact.  Again, custom slits can be created in your presentation folder that allows you to place your business card in a prominent area where the recipient of the folder can quickly contact you or your company.

·         If your company has a specific color that they identify with items such as letterhead and other mailings, choose a color or colors that compliment that.  This gives continuity to any correspondence between you and the client in the future, and becomes something that identifies you from the crowd of competition.  Choose a color that goes well with the design of your company logo.

·         Determine whether your current company logo will be printed on the front or the front and back of your presentation folder, or if you also want to incorporate your logo on the inside flaps. Be certain to not overdo the presentation folder by adding too many logos or graphics.  You may want to go with your logo on the front, your motto on the back or flaps.  Your motto should clearly state your business philosophy or goal.  You can also place mottos on your inside flaps.

·         You may want a glossy finish to your presentation folder.  This makes your presentation folder look more distinguished, stylish, and classy.  It also makes it stand out from duller counterparts that might have been submitted by your competitors.

·         Take into account the size of presentation folder that you need to fully accommodate what you are planning to place inside.  Allow room for all items; using a presentation folder that is too small for your materials represents your company as looking cheap.

·         Order as many presentation folders as you will need for the current campaign or project that you are working on.  It is less expensive to order in bulk, and upfront.  If you have to reorder, you may be paying for services that you paid for on your original order again. 

Check out www.printpresentationfolders.com for a free template and to order presentation folders for your business!

Finding Economical Presentation Folders

A presentation folder can go a long way toward making your business or company look like the professional entity that it is.  By compiling pertinent information about your company, including who you are, what you do, and what you can do the customer or client, into one package that you can get into the hands of would-be-patrons, you can effectively market your company or business. 

There are many printers who specialize in manufacturing presentation folders.  There are some considerations that you should make when selecting the printer that you will use to design, layout, and print your presentation folder that will effectively draw customers in for whatever you are offering.

Typically, you should choose a printer who can allow you to customize your presentation folder to best reflect your company of business image and philosophy.  Your presentation folder should be printed by someone who can allow you to customize much of the process, including:

·         the colors or colors of the presentation folder – this should reflect a color that is harmonious throughout all of your company or business communication;

·         the size of the presentation folder – ideally, you should be able to customize the dimensions of the actual folder, or be offered standard sizes to select from; be sure to choose a folder that can properly accommodate everything that you plan to place inside;

·         you should have the option of being able to have a slit cut out on the inside flap or flaps of the presentation folder, for easy insertion of promotional DVDs or CDs; additionally, you should be offered the option of having a slit that accommodates a business card in order to put your vital contact information front and center for the recipient to be able to reach you with ease;

·         presentation folders that are glossy in their finish make a statement about the quality of the material you send out, which reflects your entire image; make sure your printer offers this optional glossy finish;

·         thick paper for the construction of the folder; a flimsy folder presented to potential customers looks like what it is – a piece of junk; let the customer know that you expect and demand quality in all aspects of their dealings with you by using a printer who constructs your presentation folder with twelve point stock paper, which is about three times thicker than average paper;

·         perhaps one of the most important features of your presentation folder will be the proper placement of any company logos, mottos, or related indicia that makes your company or business appear to be established and ready to do business. You should also be able to import images or graphics that support your presentation and let potential clients and customers get a better feel for what you do.

Online printers have historically lower prices than the mom and pop printing shop on the corner.  The reason behind this price reduction is twofold.  Whereas your hometown may have just one or two printers who can make your presentation folder, there are many online printers who specialize in them. This fact drives up competition, so rates online are very competitive.  Further, because your hometown printer has high overhead as compared to the number of customers who require printing locally, the online printer has lower overhead compared to thousands of customers who use their services everyday.  Both mean savings to you.

 

Check out www.printpresentationfolders.com for a free template and to order your professionally printed presentation folders for your business.

Presentation Folders: A Cost Effective Marketing Tool

A presentation folder can be a great marketing tool to both promote your business and give your presentation a polished, professional image.  No matter what type of business you have, a presentation folder can not only prove useful for holding documents that are related to your presentation, it can also showcase your business’ offerings. 

You can customize your presentation folder to fit your business model, with graphics, designs, and your company logo.  Presentation folders provide a very inexpensive yet very effective means to market your company and their products or services.  All industries currently use presentation folders successful to promote their companies.  The presentation folder lets you put your best foot forward when marketing what your company has to offer the public.

Although the standard size presentation folder is 9” X 12”, you can make yours whatever size you like, smaller or larger, based on your needs.  You can also choose your size of flap, and have the option of having slits in the flaps to accommodate a CD or business card.  By placing your business card on the inside flap of your new presentation folder, you are instantly giving the recipient vital contact information where they can reach your company.

The design of your presentation folder should portray your company’s image in the best light possible. You may include your company name and logo, images that represent the ‘who’ and ‘what’ of your company, as well as mottos or inspiring quotes that the recipient of the folder would find interesting or inspiring.  You can select from a huge variety of colors; you may select from eye-catching vibrant colors or more modest earth tones, depending on how you choose to promote your business. 

 Consider the intended contents of your folder when you choose your design.  By coordinating your presentation folder with the materials inside, you exude an even more professional image.  The presentation folder then becomes part of what appears to be a kit, which allows the recipient of the presentation folder to view the items in relation to each other while linking them to your company. 

Because our presentation folders are made with high quality and durably heavy 12-point stock paper, you can count on them lasting longer than the traditional presentation folders you might get elsewhere.  This means that your documents will be safer and last longer.  Additionally, your presentation folders can be coated with a glossy coat that will not only make them look more professional, but will set your company apart from the rest. 

Your well-designed and beautifully made presentation folder will enhance the quality of your presentation, and catch the eye of the recipient.  Because not all executives have the forethought to put their presentation materials in a trendy presentation folder that keeps all of the documents for the presentation in one place, your presentation can be one of a kind.  Your presentation folder can make your presentation unique and memorable, and be a cost-effective marketing tool that produces results for your growing business.

 

Check out www.printpresentationfolders.com to get your free template and order your presentation folders for your business!

Last Minute Details.

The back cover of a presentation folder should be an extension of the front cover. Generally the design on the front continues onto the back, with fewer images and less text. It is basically a simplification of the front. This doesn’t mean the back isn’t important. Many times any information not included anywhere else on the folder is placed on the back. Important information like the company address, phone number, website and email address can be included. The back is simple and completes the folder. When your client reaches the back cover, it completes your presentation and brings it to an end. The information on the back such as address and phone number are just last minute details that are available to your client if needed.

It is what’s inside that matters.

The inside flaps of a presentation folder can come in many different sizes and shapes, and have multiple options. The standard size is 4″ for a flap. They can be connected at the center, or separate. They can have slanted, curved, diagonal, or straight edges. You could only have one flap, or you can have two. Flaps can include slits for single business cards, CDs, or DVDs. Depending on the size of flap, multiple business cards can be inserted. These flaps hold what is important to your presentation. All the information about you and your company rely on these flaps. Depending how heavily you are relying your folder for promotional reasons, the inside pockets can have text with information on them, quotes and sayings, or anything else you feel is important. Or they can be very simple. They are holding all the information you need to distribute, so something simple is acceptable. Business card slits are a great idea to give your client your contact information, and to keep your name in their minds as they think about what your company has to offer.

                The beauty of presentation folders is how durable they are. They are more professional don’t break down as easily as folders you buy in the office supply stores. The pockets won’t rip apart as easily, keeping your information safe and secure.