How to Make Presentation Folders Work For You
October 7, 2008
Presentation folders are the underdog marketing tool that work wonders in a presentation for any kind of business. Presentation folders do more than just hold loose paper. They have developed into an essential accessory to all other documents. There is no limit to the various designs that can be placed on the folder. Presentation folders can be as creative as you want them to be. After all, they represent you and your company. Every industry can use presentation folders as promotional material. Everyone has something to sell to the public. Folders help you market your services.
Characteristics to consider when designing your folder:
1. What size should it be? The standard size of a presentation folder is 9×12. Decide if that’s what you want, or if a smaller or larger folder would suit your needs better. Flaps come in various sizes and shapes as well. They can also include features such as slits for business cards or CDs depending on your needs. Business card slits are a great idea for getting your name attached to the company, with instant contact name and information for your client when they open the folder. The sizes and options on presentation folders are various and can be customized to fit your companies’ needs.
2. What kind of image are you trying to get across? Most folders should include the company name and logo, but many include images as well as quotes or mottos for the company. Decide what colors should be on the folder. What will catch your audience’s attention? Bright vibrant colors or earthy tones? The creativity can be endless. Remember, the folder represents you and what your company stands for. For this reason, the design is the most important part.
3. What material will be included in the folder and what will it look like? To look more professional, a coordinated folder with coordinated material inside shows more organization and style. Keep it looking like one kit that goes together. This makes it easier for your client to keep all the information about your company in their thoughts.
Presentation folders are made with a heavier stock paper that makes them last longer and keep your documents safer. They are unlike the folders in the office supply stores that are made of flimsy paper material. If printed professionally on 12 Point Stock paper, it is three times thicker than any paper you put into your home printer, and it will outlast any homemade folder. They can also be coated with a thin glossy coating that makes them look even more professional, and gives them a certain kind of class that stands out from the rest.
The better your presentation folder looks, the better your presentation will be. You will catch your clients’ eye immediately and the contents inside the folder will keep them hooked. Not everyone uses presentation folders for their marketing tool. You could say it is an unknown key to success, and if you use this tool effectively, you will reap the benefits.
Check out www.printpresentationfolders.com for a free template and to make presentation folders work for you!
